Anniversary Alley

Every anniversary. Zero excuses.

Your anniversary is coming. We'll make sure you're ready.

Free reminders 30, 7 and 1 day out, plus a fully planned date whenever you want one.

You're on the list. We'll be in touch before your date sneaks up on you.

🔒 Your info is never shared.

How it works

1

Add your date

Drop in your anniversary and we start the clock. You'll hear from us at 30, 7, and 1 day out, so it never sneaks up on you — whether or not you ever book a plan with us.

2

Tell us what they love

Once you decide to plan with us, you'll fill out a planning profile: their taste, your budget, dates that work, and anything to avoid. Takes about five minutes, and the more specific you are, the better the plan.

3

We put a plan together

We research real options in your area — a reservation or package, an activity, a gift idea — matched to the taste and budget you gave us. You'll see categories and a vibe first, not locked-in vendor names, so there's a plan to react to before anything's final.

4

Review and approve one invoice

Once you're happy with the direction, we send a single itemized invoice: the base fee, each booking's real cost, and our service fee, all spelled out line by line. Nothing is booked, and no vendor is paid, until you approve it.

5

We book it, you show up

After payment, we reserve, purchase, and confirm everything on the invoice — and handle it if a vendor cancels or something needs to change. You just show up.

What it costs

Reminders Free, always
Base planning fee $79 flat
Service fee 10% of what we book

The 10% only applies to reservations, activities, and gifts we actually book and pay for on your behalf — never an open-ended dinner tab. You see the full breakdown on one invoice before anything's booked or charged.

Ready to start planning?

Start with the basics. Next, you'll fill out a short planning profile so we can build the plan around them.

First 10 planned dates free · only 3 left

Got it. Taking you to your planning profile…

From the Alley

Reminders

5 Signs You're About to Forget an Important Date

The slide into forgetting rarely happens all at once — here's what it looks like before it becomes a problem.

Date ideas

10 Anniversary Date Ideas That Don't Feel Cliché

Specificity beats polish. A few ideas that hold up better than another candlelit dinner.

Why it happens

The Science of Why We Forget Anniversaries

It's not about caring less — it's how memory actually works, and how to outsmart it.

Read all posts →

Questions

What if I don't know what they like?

Tell us what you do know — a favorite food, a trip you loved, anything — and we'll build the plan around it.

How far ahead should I sign up?

Anytime. We'll remind you at 30, 7, and 1 day out either way, and the earlier you're in, the more options we can book.

Is this just for anniversaries?

That's where we start. Birthdays and other dates that matter are coming soon.

How much does it cost?

Reminders are always free. A fully planned date is a flat $79 planning fee, plus 10% of anything we book on your behalf — reservations, activities, gifts. You'll see one itemized invoice before anything is reserved, so there's no surprise at the end.